The Cross Forces Rugby Challenge


The team were great to work with, they listened to what our organisation required, the audience we were looking to reach and offered creative ideas and solutions to ensure our video was exciting and informative.  We would highly recommend them!


Joanne Brewster, Sports Project Manager at teamBEDS&LUTON

The Workplace Challenge is a national initiative from Sport England which aims to engage workplaces in sport and physical activity. On a local level team BEDS&LUTON run a range of challenges to engage and inspire the Bedfordshire community to take part in sport. 

Using the Cross Forces Challenge as the central premise, the film was designed to showcase the positive impact that physical activity can have on a work force - raising morale, encouraging camaraderie and reliving stress. teamBEDS also wanted to demonstrate how the Workplace Challenge can be used to raise awareness and money for charitable causes. 

Through research we were able to connect with a man who had been a rugby player whilst serving as a retained fire fighter.  He had been diagnosed with prostate cancer and was keen to promote fund raising for Prostate Cancer UK.  His willingness to appear in the film allowed a natural link between rugby, the emergency services and a charitable cause.

Combining dynamic imagery and a simple human story the film was used to promote the Workplace Challenge within Bedfordshire and as an example to inspire other county sports partnerships.